SYOU is a Dutch-Colombian brand that produces sneakers in Colombia, stimulating the local industry and creative talent.
I joined the creative team in Amsterdam and did the art direction for their brand’s launch event in The Netherlands, which included the general lighting & spatial design plan, a massive hand-painted canvas, several tropical palm trees, a display of their fabrics by the roll; all branding and graphic interventions around the space (in collaboration with designer Vanessa Kalkman); cocktails, music & food advise, among others. The event featured a dj set by Colombian musician Natalia Dominguez, cocktails by Spraakwater, interventions and music by Mooie Jongens and was co-produced by Concept385.
